Lead paragraph: There’s more to a great blog post than just words on a screen. What follows is my list of essential ingredients for a successful blog post. If you’ve been focusing on just publishing words each day, step back, consider this list, let us help you out with these 10 profesional tips to help you write amazing blog posts.
1.The article needs a point
I’m surprised at how many blog articles have nothing to say. Well, maybe they have plenty of things to say, but they don’t have a point. An article is supposed to communicate a point.
When your article has a point, it gives readers something memorable to latch onto. They are more compelled to share it, comment on it, and engage with it. An article with a point is an article that accomplishes a mission and is therefore successful.
You won’t see an article on my blog without an image. It just doesn’t happen. I know that content is the most important thing for search engines and crawlers, but I’m not writing great stuff so crawlers can read it. I’m writing content so you can read it. And I know that you want pictures.
This is one of the most-overlooked aspects of an article. In order to communicate a concept, you need to organize your thoughts. Otherwise, you’re going to have a scattered assembly of sentences and statements. That accomplishes nothing.
Here’s the model you should follow:
- Introduction: Set the stage for your discussion.
- Make your point. Explain it.
- Make your next point. Explain it.
- Do this for as many points as you have.
- Conclusion: Wrap up the article with a call to action.
- Unique content
First, you need to have something unique to say, from a thematic perspective. In other words, you don’t simply want to make the same point that everyone else is making. You need to have a unique angle, approach, or spin.
Second, you need unique content. You hopefully wouldn’t copy and paste content from another site onto your own. But you may be tempted to do a link roundup or “best of the web,” in which you curate a list of articles that you’ve found to be interesting.
- Substantial length
Ah, the perennial question: How long should my blog post be?
The short and easy answer is, as long as it takes to say what you need to say. But — and this is a significant “but” — longer is better.
My research, experience, and data all point to long-form content performing better in social sharing, search indexing, organic traffic, and conversions. If you’re regularly creating content that is in the 1,000- to 1,500-word range, you’re doing well. If most of your articles are about 200 to 300 words then you could probably beef up a bit.
6. Internal linking
An internal linking strategy — for which you link to other, related posts within your own site — and can serve to enhance and deepen the overall value of a website. It isn’t complicated. Here are the basic points:
- Create enough content throughout the site. You’re going to need stuff to link to.
- Create text links with diluted anchors. No optimized anchors allowed. In other words, the text of the links (the part people click on) shouldn’t contain keywords.
- Link internally to “deep pages.” The deeper the link is within your site, the better. A good example of this is linking to pages that are not your home page, or any other major page on your website.
- Use links that the reader will be interested in. You want them to engage with your content and site.
- Link to relevant data on your site. Topical relevance between the pages will bolster the authority of both pages.
- Attention to proper spelling and grammar
When I first drafted this article, I wrote this point as “Make your article grammatically impeccable.” And then I changed it. It needs to be proofread and copyedited…at least.
Here’s a helpful approach to proofreading and copyediting your articles:
- Just write the article. Don’t nitpick, parse, check a thesaurus, or fix your spelling. Simply put the content on the page — structured, organized, but not proofed.
- Wait a few hours. A day is even better. You’ll be able to look at it with fresh eyes when you go in for the copyedit phase.
- Copyedit the article. Here’s where you give the article a renovation. You may change entire paragraphs, elide sections, alter wording, and adjust your approach. Your goal is to make the copy read well.
- Proofread the article. Examine every comma, apostrophe, capital letter, and spelling issue. This is where you make sure your article will pass muster in a college-level composition course. When you’re done, proofread it again.
- A call to action
The call to action is the magic ingredient that makes a blog post worth it all. You have all this wonderful long content with an amazing point, a beautiful structure, internal links, great images, and flawless style and grammar. Now what?
Call to actions are the key to bringing in more conversions. Truly effective calls to action begin and end with strong, compelling copy.
So, write your copy, but don’t stop there. Write your call to action as well.
If you scroll to the end of this post, you’ll see an example of my call to action. It’s at the end of every article.
- Do A Q&A Interview With Your Team.
Write a list of questions and send it to the people on your team. This will help your readers and customers feel like they know who is behind the product.
10. Create An Ultimate Guide.
Write up an ultimate guide to something in your industry. Teach people the tricks of the trade. They’ll be super thankful.
Conclusion: Churning out content on a blog is not the path to success. Carefully consider your strategy in light of these 10 profesional tips to help you write amazing blog posts. If you have an approach that follows this methodology, then you’ll start to see significantly higher success rates with your content marketing