What are the topics I should cover when teaching someone search engine optimization – If you are planning to teach someone about SEO or search engine optimization, then there are some basic tricks or techniques which you need to cover first. This multidimensional subject is so vast that the learner should understand about the basic search engine optimization before proceeding. Once you clear the basic concept, it will help them to learn the technical part easily! In the last few years, search engine optimization, content writing, and social media marketing are being considered the basic skills which one needs to know before entering the world of digital marketing!
No matter which subject you are aiming to teach, you need to have a syllabus ready with you. And just like any other topic you need to start with the basics like what exactly SEO is, its advantages, and why business owners are opting for this technique. Once you are done with the basics you need to move on to the advanced elements like the various types of search engine optimization, professional tips and tricks for a successful SEO campaign and slowly delve into the various aspects of Search Engine Optimization.
There are mainly two types of SEO techniques, On-Page SEO and Off-Page SEO.
Now, On-page SEO contains –
- Internal linking – You have to link your website with the content. It will increase your website traffic
- Anchor text– This anchor text help search engine to understand or identify your website content easily.
- Title optimization and title tag – Title optimization is a very important part of search engine optimization. If you have a proper title, then people will find you easily.
- XML Sitemap – This is a file hosted on your business website’s server that contains each page on your website.If your site includes different pages, then using this method, Google identifies your site easily.
- Navigation – Create a logically flowing ladder. Make it simple for users to trip from general site in turn to more precise information
- Comments – It is another important factor in SEO. It also plays an important role. It helps to make good keyword ranking on major search engines now!
- And content – Content is the king currently. The more unique and specified, informative content you put on the site, the more you will get good keyword ranking.
- Regularity – It’s always better to upload the content regularly. It creates a good effect on SERP. It’s always better to write regularly and publish articles. It offers several advantages for SEO.
- Length – People don’t need to focus on word count. If you are writing an informative article, length does not matter. You can write 1000 to 2000 word long article. Try to write good quality content always for your website.
- Improve the click-through link – there are several ways people search your product, so you have to make keywords in this way, so whenever they search, they will get the product easily. It is one of the important techniques in this search engine optimization.
- Meta description – Meta description is one type of descriptive text that appears below the URL and whenever you share your website link on social media profiles.
- Authorship – Authorship assists your result rank higher, it also creates the more appealing trustworthy site.
- Schema markup – If your website includes schema markup, then it will help to improve good ranking.
- Image optimization – It is another best thing. It also helps to get good ranking on major search engines.
Off-page SEO includes
- Natural link building – It is one of the important SEO The more you have natural links the more you will get good SERP
- Social media marketing – It is another best way to increase the keyword ranking as well as website ranking. Use different social media channels like Facebook, Twitter, and much more and promotion and advertising as well and it also helps on search engine optimization.
- Blog marketing – Blog is used as a daily diary. People can post different contents on their blog site and use it. Use keyword base content and utilize it properly.
- Social bookmarking – It is another vital term. This will help to increase the SERP of any website and it is part of the off page search engine optimization.
- RSS feed submission – It is another important off page SEO term. RSS feed is one of the important factors which help to improve the keyword ranking.
- Article submission – This is another important thing, article submission make this website strong and bold.
- PPC – Pay per click is another important thing. It helps to get leads easily. You just need to set up the PPC campaign and they will run the campaign as per your keyword set up.
- Video marketing – one of the important marketing tool and part of SEO
- Local listing – It is another vital thing. Local listing helps to create good
Apart from these topics, people should know about the Blackhat method and white hat method. You have to clear to your student about the white hat and black hat method.
White hat method
White hat search engine optimization means a process which follows all the major search engines rules and does SEO including Google. This technique is the opposite of black hat SEO. This technique helps to improve the SERP ranking and it will also increase the keyword ranking.
White hat SEO includes quality content services. The content should be unique and error free. It will also help to improve the loading site speed and it is mobile friendly. It includes a description and Meta tag.
Why the white hat SEO technique important?
Today one of the major search engines is Google. Per day, billions of people visit Google and every visit presents an opportunity for your website to be identified by a new user. Though, Search engine optimization offers several other advantages to your business too.
Google is one of the most powerful sources of traffic to your business website, and if they banned your website, then you can face lots of trouble. It creates a bad effect on your website as well. If you follow strictly white hat SEO, this will never ban your website and you can enjoy the advantages easily.
What is the black hat method?
It is one of the worst methods and in this method, your keyword may get high ranking within 1- 2 days but Google can ban your website easily. A business owner never uses this method for their website.